New Brands on the Block

Article Image
Share Article:

Experiencing holiday blues? Perhaps the thought of the end of summer is too much to bear right now? Alas, with Autumn soon approaching also comes the excitement of new season fashion. Sure we’ll still be trusting of our old favourite brands and looking to friends and influencers for daily fashion inspo; however, alongside our tried and tested favourites we have a new selection of brands that we feel deserve a bit more hype. Maybe the end of the summer season won’t be so bad after all… especially when we have these AW treats to look forward to. Soon dropping in our ANNA stores across London and East Anglia, we have scoured the globe for the freshest brands just for you...


Orwell & Austin

Founded in late 2012 by Jessica Schuhle-Lewis, Orwell + Austen is quickly becoming the go-to favourite for classic cashmere pieces! The perfect melange of simple and special, their collection’s desire is to create fresh and inventive luxury fashion pieces, to be loved and admired for a lifetime. We can’t wait to inject more of their wearable yet trend-led knits into our wardrobes!

Zoe Karssen

With loyal fans from the likes of Queen Bey to Kate Moss, Amsterdam-based fashion house Zoe Karssen mixes it up season after season with signature rock’n’roll twists on easy-to-wear favourites. Besides their popular graphics and slogans, Zoe Karssen now also offers a line of basics, catering to the market’s need for luxury basics with the perfect t, made from high-quality materials. The cuts, the quality and the versatility of the pieces mean we will be swooning over them during AW18 for certain.


Loreak is a small, independent global fashion brand founded in 1995 in the Basque area of Spain. Their collections are centred around utility with honest, essential, clean cut clothes. Think minimalistic, futuristic, cool yet fun. We’re expecting Loreak to be a huge part of our wardrobes and especially our suitcases this year!


These discovered brands at ANNA are ones we’ll be continuing to rave about all season. But for now, why don’t you see what’s new to us already this season. Go on, have a little scroll.


Jade Brock