I am Jai

Based in Jaipur, the jewellery capital of India, I am Jai was founded by Esther Tromp. Tromp started travelling back and forth to India and fell in love with the people there; their mind sets, culture, and uplifting spiritual way of living.

Tinu, who runs the daily business in Jaipur, and Tromp have a mutual dream of building a business through supporting local crafts people; by providing them with work, they hope to make a small – but worthwhile – difference. The respect of both their workers and nature is at the forefront of the brand's ethos.

Expect the finest silver jewellery, gold-plated and handmade with semi-precious stones.

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