Heurueh is a colourful, modern brand inspired by the diverse neighbourhoods, streets, and people of New York City. The brand curates a wardrobe for the effortlessly chic and androgynous urbanite. Heurueh was created to break out of the basic, to bridge the gap between colourful style and cruelty-free, ethical fashion (No more oatmeal and paper bag inspired styles).
At the core of every collection is a new take on the classic moto jacket and oversized coat. The signature sunny lime and black logo speaks to the light-hearted take on moody subjects of each collection's theme. Colour, texture, and ease of wear are taken into consideration to bring you bold and nonchalant looks.