GANNI was founded in 2000 with the desire to create the perfect cashmere knit. It is now owned and run by husband and wife duo, Ditte and Nicolaj Reffstrup, led by Ditte who is the Creative Director and represented in hundreds of boutiques worldwide with concept stores across Scandinavia.

Bringing the fun into everyday dressing, GANNI has also gained a cult influencer following with the #GanniGirls hashtag having been used on Instagram over 38,000 times! Their followers include some of the biggest influencers, like Emili Sindlev and Camille Charrière.

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