Zoe Karssen

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Here at ANNA, we love all of our brands, but certain labels make a frisson of excitement ripple through the shop. Amsterdam-based fashion house Zoe Karssen is definitely one with the ability to do just this. Mixing it up season after season with signature rock’n’roll twists on easy-to-wear favourites, their signature style has quickly gained the likes of a loyal cult celeb following, from Beyonce to Kate Moss to Mila Kunis. Since its launch in 2010 by design duo Zoe and Quince Karssen, the label has gradually evolved into a full ready-to-wear collection consisting of a wide range of t-shirts, sweaters, knits, bottoms, jackets and a high-end denim line. Anna shows you how to rock the versatile, tongue-in-cheek styles for the cool girls in town…

Zoe herself has a strong belief that t-shirts should always have a loose fit. The ‘Love Rules’ tee here is no exception, and perfect for layering a striped top underneath (like this Selected Femme style pictured above) for when the weather’s cold! This means no more worrying about fitting into the “hip, tight” clothes, you can look just as cool without nearly the effort.

Zoe Karssen continues to make everything in house, despite the high demand for their iconic brand. That’s what really makes the brand so special as they strive to keep their prices low for their customers. You can’t go wrong with one of her legendary sweaters like this ‘Love Rules’ version, teamed here with Golden Goose ‘Happy’ jeans and ‘Francy’ sneakers.

As a must-have in both comfort and style, Zoe Karssen’s ‘High on Life’ sweater completely nails one of this season’s need-right-now trends. Mixing modern with just the right amount of retro-vintage, it’s definitely one of those pieces that you can just throw on without thinking about it too much.

This season's absolute must-have is a modern bomber jacket. Zoe Karssen's version combines the cool feel of a sporty style with sophisticated tailored elements. The perfect piece to throw on when it's not too cold, or to layer a hoodie underneath on chillier days.



Jade Brock