Conscious Consumerism

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We live in a world where fast fashion has become the norm but there are plenty of brands out there that are all about promoting change for a better cause. ANNA stocks a range of labels that give back to the community in one way or another, so let's take a look at how you can do your part.


One of our favourite knitwear brands out there is ‘Fund’. Fund’s mission is to promote social change through their sales. For every jumper sold, Fund will provide 100 school meals for children in 19 of the world’s poorest countries. This inspiring brand believes in education as a vehicle to end inequality, leading to a better, more sustainable future. The idea is simple, Fund provide one daily meal in a place of learning in order to attract hungry children into the classroom, where they receive an education that can, in the future, be their ladder out of poverty. So, why not help the fight against childhood hunger whilst doing your Christmas shopping this season. 



Climate change is an ever increasing challenge we face and it goes without saying that we all need to be doing our part for the planet, now more than ever. The truth is that  95% of old clothes could be recycled, but only 15% are. This shocking statistic was the motivation for sustainable denim brand ‘DL1961’ to go on a mission to manufacture ethically produced, high quality jeans. We've all gotten rid of plastic and old clothes, but where does it all go? DL1961 takes old jeans and plastic bottles and turns them into  high-performance denim. So if there is one small change you can make in aid of our planet, make it this one. Denim you can feel good about, in more ways than.


Sustainable fashion brand ECOALF are leading pioneers in conscious consumerism. Their objective is to promote the selective recovery of waste in order to recycle, valorise and avoid its harmful effects on the environment by developing and applying new scientific and technological knowledge. Not to mention the added bonus, their selection of puffers is the most stylish on the market. We love the ‘Lenox Long’ in bronze which is perfect for wrapping up this winter. 


We are doing our part too. As it’s been a black year for everyone, let's celebrate by being generous. For every order placed between the 26th-29th November ANNA will donate 10% to ‘Wellbeing Of Women’, a charity that pioneers change for women from all walks of life. Led by women's voices, this wonderful charity improves health and wellbeing through research, education and advocacy.

Check out the wonderful work these women do -

Anna Park