Igniting a global conversation about fashion and identity, Bella Freud’s label has a controversial and innovative story hardwired into its DNA. Her world renowned jumpers and tees have a true cult celeb following, worn by the likes of Kate Moss, Alexa Chung and Eddie Redmayne to name just a few and her fashionable career has seen collaborations with the likes of Christian Louboutin and Anita Pallenberg. The daughter of artist Lucian Freud, and great granddaughter of Sigmund Freud, pioneer of psychoanalysis, Bella has made her own mark on the fashion sphere with her famously recognisable “it” girl brand.
In an interview, Freud says “I’ve done writing and made films, but as a designer I feel like I can express myself the best.” Her personal interests often seep into her designs. It's no secret that Bella Freud is a huge music fan, and some of her favourite songs and artists inspire her collections. She takes inspiration from all aspects of her life, for example her '1970' motif was created after seeing the date printed in the corner of a book and Freud often uses books as a source of inspiration rather than something visual.