For a balmy summer’s day in the city, there’s nowhere more beautiful to spend it than in Primrose Hill. Home to our flagship store, it’s a villagelike area with beautiful pastel-coloured houses and surrounding greenery - not to mention the best view of London atop Primrose Hill! Still not sold it to you? Then read on as we summarise the perfect day to spend here.
WHAT TO DO
Undoubtedly the main attraction is the Hill, where at the top is one of the six protected viewpoints in London. Almost 63 metres above sea level, the trees are kept low so as to not obstruct the view of everything from St Paul's Cathedral to the Shard. On the Hill you’ll also find an oak tree, known as "Shakespeare's Tree" which stands on the slope of the hill, planted in 1864 to mark the 300th anniversary of the famous writer’s birth.
For a picturesque landscape, walk to Primrose Hill from Camden Town along Regent’s Canal - you’ll find pastel-coloured houses, both tranquil and busy sides of London and amazing food for pit stops!
You can also easily walk to Regent’s Park where you’ll find the London Zoo as well as the Open Air Theatre which shows productions throughout the summer - a great place to spend with the kids. Plus there are loads of art installations to see. Also, for The Beatles fans, if you’re walking through St. John’s Wood you can cross the famous Abbey Road, and even see Abbey Road Studios.
WHERE TO EAT
Our go-to for a weekend breakfast, Greenberry Cafe serves fresh juices and smoothies alongside coffees and basically everything you could want from a brunch. They also do evening meals and have a happy hour! Be sure to get a table outside when the weather permits, then you can people watch and see the world go by.
If you, like us, have a sweet tooth then Sweet Things is the perfect place to go (not to mention only a stone's throw from the shop!). Home baked treats like cupcakes and brownies fill the cafe - it’ll be hard to choose only one! You can even order bespoke cakes for special occasions.
WHERE TO SHOP
Primrose Hill Books
Situated in a Victorian terrace two minutes walk from Primrose Hill, Primrose Hill Books is a family (husband and wife) owned and run independent bookshop. The couple have an extensive knowledge of their stock and all their staff are super helpful. Why not grab a book to take to the Hill?
Shop at Anna
How could we do a blog on Primrose Hill and not mention ourselves?! There’s nothing better than a little retail therapy, and with a range of brands like Isabel Marant Etoile, Rixo and Velvet by Graham & Spencer in store - there is something for all types of personality.